First, watch Igniting Creativity to Transform Corporate Culture. This TED Talk by Catherine Courage examines how
creativity needs to be infused into the organizational culture to foster innovation and to challenge the status quo. Next,
watch this video about Zappos and its own unique company culture. As you watch the videos, think about the various
elements of effective organizational structure. In your initial post, answer the following questions:
Do you think the unique culture of Zappos will help or hurt the company in the long run? Explain and provide specific
examples, where applicable.
Do you think more companies in the future will follow this model? Why or why not?
In your opinion, what company today could benefit from this unique strategy? Explain your rationale.
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