Write Introduction with using the following outline.
â¢ About reviews and online reviews in general
How long have they existed
How many users / reviews etc
Other review sites
â¢ Perceived Quality and Actual Quality â
Â· Why is it important that qualiy assessments that consumers make be trustable and real
Â· Are there cases where there have been fake reviews?
Â· How is that likely to affect things in general
â¢ What will the research project explore
* Why is this being researched?
* What have others researched related to this topic?
* What have they found? / what are the gaps in the research? / what is the paper aiming to add to the body of knowledge in this area?
* What are the implications for the findings?
o How will it impact academia
o How will it impact consumers
o How will it impact businesses and service providers
â¢ The main purpose of carrying out this research