In todays increasingly competitive environment a wide range of tourism organisations including SMEs use and deploy technology to create competitive advantages and increase the value of their provision. This trend is all too evident in the tourism industry as local, regional and national organisations recognise the multitude of benefits derived from using the ICTs. The information is the lifeblood of tourism and the platforms which are now used to access and interact with the information change the way we engage with tourism. This module aims to build on from Level 4 and 5 knowledge of technology and tourism management and destination management.
On successful completion of the module, students will be able to:
1.Critically analyse the role of ICTs for the strategic development of tourism businesses.
2.Critically assess the electronic presence of existing businesses in a changing tourism context.
You need to produce an individual 3000 word report assessing the online presence of an existing company and providing recommendations for deploying strategic technology solutions. You will then need to give a 15-minute presentation outlining your proposed plan.
Students will select a company (my chosen company is ON THE BEACH) and follow its web presence; then gain formative feedback on their recommendations for strategic technology solutions for ( ON THE BEACH) that company.
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