The research in hand cover the concept of Omni channels from consumer perspective in Saudi telecom market (the value of it). The practical part will be done using qualitative research. What is needed here is to start the theory part that include the following:
• To write an introduction of the research paper. It should contain a high-level introduction on the channels definition (legacy “brick and mortar”, digital, Omni), high level introduction on digital channels, the irony of telecom being the core for digitization however, they are not there fully digitized yet. (3 pages).
• Research question: Omni value for consumer. (1/2 page)
• Significant of the study. (1/2 page)
• Chapter 1: Literature review. To define omni, multi channels, compare the two. Internet penetration in ksa in relation to omni/digital. Are digital firms considered Omni, international examples of Omni channels use. Omni in Saudi, is it used from firm perspective? (13 pages)
• Chapter 2 customer experience with omni channels in general, consumer perspective. High-involvement products vs low-involvement products in term of Omni/digital channels. Customer engagement. Online vs offline purchase (13 Pages).
• Chapter 1 and 2 should include introduction.
• In text Citation is very important as frequent as possible.
• Working should be plagiarism free.
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