You are required to critically assess the sustainability policy of an events
business and offer suitable recommendations in line with your critical
appraisal, and based on theories discussed in the class and beyond. The
chosen event / event management company could be of any size, nature and
in any location of your choice.
The module considers the growing relevance and understanding of
sustainability related issues and practices in global hospitality and events
industries. The concepts of sustainability will be debated in light of the issues
facing the industries today. The module will examine increased stakeholder
pressures to adopt more sustainable practices and will argue business case
for adoption of sustainable management. CSR and its importance in the
modern business world will be explored. The module is developed in
appreciation of sociocultural,
environmental and economic impacts of the
events and overlapping industries.
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