As an exercise, pick a product and consider its two or three closest competitors. Create a strategy canvas for your product and its chosen competitors using the template. Pick the appropriate criteria for the X axis Score each of the products out of ten on each criterion, and position them on the chart (in a different colour). Consider how each competitor chooses to compete and create a ‘blue ocean’ space Consider some ideas for how your product could adapt its offer to give itself more space, becoming more distinctive from its competitors Pick the two factors that would make the biggest difference and write them on the sheet
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