1.LGBTQ representation involves highly affluent and educated white male and female (mostly male) professionals. Only those coming from White race and upper class are shown.
2. Most of the ads do not include children implying that the couple cannot make up a complete family. Gay couples are together to have fun and enjoy life without interruption of children.
3. Nevertheless, some used slogans are very effective in passing their marketing messages across that helps in connecting with LGBTQs.
*** Analyze 8 American retail companies’ print advertisements. (American Airlines, Apple, Calvin Klein, GAP, MAC Cosmetics, Macy’s, Target, Tylenol) + Answer following questions.
1. Explain why above 8 particular companies should be representative in this research?
2. What are the common portrayals of LGBTQ groups in media/ advertising? (specific examples of the ‘misrepresentation’ and the stereotypes)
***(IMPORTANT) Make a section for each company, and analyze their selected advertisements (advertisements provided).
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