A small business that I visit often is Ulta. Ulta is a beauty store that carries different brands of makeup, menâs and womenâs fragrance, skincare, bath & body, haircare tools, and a salon. The reason why I chose Ulta is because it is somewhere I go often to get my beauty products. I love that it has almost everything I need all in one store so I just need to make one trip. I have been going to Ulta for about almost two years now I completely love it.
As an entrepreneur the business that I would create to compete with Ulta would be a cosmetic store. As a citizen the American dream is to own your own business. In order to be successful of that business one needs to love what they are about to do, write out a business plan that will help you map out how to start and run the business successfully, and take inconsideration many more factors that take in place. The cosmetic store that I would create would offer different brands of makeup including the store brand as well, makeup testers, free beauty classes, and fragrances. I would make sure that my store is located in a populated area that way it is easy for customer to notice. I would make sure that my location is a block or two away from Ulta that way there is more competition and customers might want to look into the ânewâ makeup store that just opened up. Woman love make up and fragrances so if there is any business that is selling it and has good quality products then chances are that customers will be coming back. Not only that but they will also tell their friends and family about the great products they found and love at the new business. Also my store would be clean and easy to walk around the store. When a store is dirty and does not look like it has been maintained then that will look bad and customers might not feel like our products are sanitized or even good for them. Appearance is important so it is always good to keep up with cleaning and sanitization of the store.