In successful completion of this assessment, you will partially demonstrate that you are able to:
Demonstrate knowledge of a range of techniques for evaluating personal skills and abilities
Reflect upon and evaluate your “personal brand” and your resultant competence to compete successfully in the work environment.
This is an individual report.
Produce a report in which you reflect upon how to how to create an effective personal brand and plan actions to create your own effective personal brand.
Your reflection should make use of research into the literature on this topic, feedback and specific incidents and an established action planning method.
Produce a reflection on your personal brand and actions you plan to take to achieve your goals
(note this means a personal brand and not a brand statement. It also means more than an online presence)
Review of key points from the literature about creating effective personal brands
(This should make use of up to date research on the subject. It must include referenced sources within the text and the separate reference section)
Action plan detailing what you will do to create an effective personal brand
(You must use a recognised action planning framework and method. The actions should be specific and relate to the literature above and to your previous work in the unit )