well, it faces cultural issues. Most of the English contents aired by the Canadian television, films and those written in the magazines mostly are imported from the United States. These media broadcast mostly advertises products that are foreign as their major operation. This translates to more imports to Canada at the expense of those that are locally made.
Canadian television broadcasts gives local programs lighter emphasis as compared to American programs. According to Steven Globerma in his book âCultural Regulation Â in Canadaâ ,most of Canadian broadcast networks donât air local shows at prime times. This is pushed by the high demand of American programs by the Canadians.Â In my opinon, if the free market forces are allowed to take charge of the industry, then it means that the local media industry in Canada will be denominated by foreign content. The local artists will have limited job opportunities. The media will not appreciate the diverse cultural and racial needs of the countryâs population.
The Canadian government, through Canadian Radio and Telecommunication Commission should intervene on this matter. I suggest that it ought to come up with regulations that will minimize the foreign competition in the media sector as well as meeting the cultural needs of its diverse population. Â It can achieve this through various ways. One of these ways is by imposing additional taxes on foreign media content. This will make their purchase more costly than the local content. This can be made even harder by making sure that the local media broadcasts that purchase the foreign programs donât break even from the ordeal.
Another way the government can regulate the market is barring foreign broadcasting companies from entering the Canadian market.Â This can do better if the barring is temporary; maybe 5 years. This will give the local industry to enjoy the monopoly for some time. It will give the locals an uninterrupted attention to appreciate their own products. In the meantime, the Canadian can come up with ways to boost the local industry by allocating more funds to boost it. It can employ foreign professionals; letâs say from the United States, who has expertise in the industry to educate the Canadian artists. After the probation period the Canadian media industry will have in a better position to withstand the foreign competition.
Additionally, if the industry is allowed to be self regulated, I see a situation whereby children will be exposed to programs that are targeted to adults. This mostly will be against their cultural and moral values. Therefore, there should be a government intervention that dictates the times that such programs should be aired.
In light of these factors, I hold the opinion that policies based on market-based, self-regulated solutions are not the best way to address Canadaâs media industries and cultural needs.