Description of Assignment:
In this initial assignment, you are asked to provide an Op-Ed piece for the New York Times or the Economist. This will be written on a personal title, and argues persuasively the author’s perspective on the role of business in society. It may help to take the Bruntland definition (“Sustainable Development is development that meets the needs of the present without compromising the ability of future generations to meet their own needs”; Bruntland Report,Our Common Future, 1987) as the starting point.
The arguments should be supported by examples of companies illustrating different approaches to the role of business in society.
Format: A 750-word (excluding references) Op-Ed piece.
It is 40% from final grade so is very important, it is for the subject Business and Global Society. Masters level( MBA)