My Web Site Project You have been asked by your boss to analyze the web site of one of the over-the-air broadcast networks (e.g. ABC.com, CBS.com, CWtv.com, FOX.com, MyNetworkTV.com, NBC.com, PBS.org — or you can analyze the web site of your Case Study company.) After deciding on which site to analyze, answer these questions: * How easily could you find the program schedule?; * How strong was the connection between the network and the affiliate or other partners?; * How prominent was news and public affairs on the site?; * Were there any public service projects on the site?; * Did they cross-promote other shows on other networks or other media properties? If they did, what is the relationship between the two? (e.g. same corporate owner); * Were there any pages for press releases, awards, or overall positioning?; * Was advertising available on the site? If so, how much?; * How does the site encourage users to interact with the networks’ social media properties? Also included in your report should be an indication of the target market, a description of the promotional strategies, and what other media it has used for promotion. Analyze how the web site fits in with the network or station’s on-air promotion strategy. You may also use a variety of other resources (e.g. trade publications and web sites) to discover how the property has performed vs. the competition. Look at trade publications, do web searches, and visit media web sites. A bibliography is not necessary, but you should give credit to sources in some way — in parenthesis in the text is fine. Your report should be 3 to 5 pages, double-spaced, with standard .The more analysis you use to explain your rationale, the higher your grade.
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