Marketing Campaign: Building a Marketing Plan for Either a Republican or Democratic Candidate custom essay

The year is 2016 and the United States is about to elect their 45th president after Obama’s two consecutive terms.
Describe the backdrop in which the presidential elections in the US are taking place.
1. Explain the main impact of digital technologies on the marketing and advertising strategy for the 2016 elections. Explain the connection between the elections and the adoption of digital media technologies.