Describe the conceptualisation of interactions in the Service-Dominant logic literature for value co-creation. [content weighting c.25%]
Critically Analyse how important interactions are in the service experience and in what ways these can be managed. [content weighting c.25%]
In addition, evaluate to what extent the Service-Dominant logic literature adds anything new over and above what has been proposed for relationship management in Relationship Marketing theorisation. [content weighting c.25%]
Illustrate your response with evidence either from the literature or from conducting a mini-research project in an organisation to which you already have access.
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