This is my group project and I only need to write about part G. Our group chose Adidas Industry (Apparel and Shoes), so I
have to write part G about Adidas industry and should have subtitles on each paragraph and references.
G. Stakeholders/Influencers/Shapers – Threat Level
1. Describe the threat level of stakeholders/influencers/shapers on your organization/industry
(high, medium, low). What types of influence do these entities have (e.g., health advocates
promoting healthy options in fast food industry)?
2. What stakeholders/influencer/shapers (financial, media, government, civil society, special
interest, charity) represent particular opportunities or threats? Why?
3. What strategies are the organization/other industry players taking to address stakeholder
concerns/interests/agendas? Are partnerships worth considering (e.g., sponsoring a social cause; solar companies seeking
endorsements from clean energy advocates
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