First, read Dutton (2009) and Rudski (2008), listed on the Background Info page.
In a well-constructed essay, please answer the following questions:
- Why have supply chain management issues often been ignored by senior management?
- How would you convince senior management to focus more attention on supply chain management? (Please incorporate examples drawn from the required readings.)
- When promoting supply chain management initiatives to senior management, how would you utilize the expertise of external logistics and logistics management organizations?
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