Task Description: Analyse the Blue Ridge Spain case and write a detailed Intercultural Management Analysis (IMA), as well
as a personal reflection.
Structure your IMA as follows:
1. Cultural Comparison Summary and Observations
(2%, unlimited length – not counted in the final word limit)
Compare the relevant cultures in the case using Kluckhohn & Strodtbeck and at least one other cultural theorist i.e.
Hofstede, Hall or Trompenaars.
In total, you will need at least three dimensions regardless how many theorists you draw on (the more theorists and the
more dimensions you use the deeper your analysis). Make observations about relevant cultural elements related to the
This section comprises your summary of notes needed to complete the rest of the analysis. It is your first sweep of the case
and where you brainstorm aspects of the case. Hence there is no length limit and no strict formatting. Refer to the practice
case exemplar for ideas on how to write up this section.
Note: Put this section in an Appendix at the end of your assignment.
2. MBI Analysis
(10%, approx. 1000 words)
Using the MBI model template (provided in the Global Manager’s Briefcase on the website), complete a detailed MBI
cultural analysis of the business issue at hand.
Ensure you identify clear issues, and also a clear goal e.g. to save the joint venture, or to dissolve the joint venture.
Also ensure you identify which dimensions of your chosen cultural models you intend to address in your analysis.
Refer to the practice case and other support materials on the website.
Remember: You need to have a minimum three cultural dimensions and two cultural models in total to at least pass this
PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET AN AMAZING DISCOUNT