Data Analysis / Findings / Results / Discussions (c. 2000 words)
(or Application of theoretical frameworks to case studies)
? This should be the main and hence largest section of your
? It is where you present the data and your analysis of the data/
results from the application of a framework, model or theory to a
? There are a number of decisions to be made in terms of when,
where, and how to present analysed data in this section.
? This is also about discussing the findings more in-depth and more
relevant to the industry. Most importantly, do the results of your analysis link to the theory? If not, why not. Perhaps you have identified a gap in the literature or previous empirical studies that call for further investigation. This is the sort of narrative that scores the higher marks.
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