1. critically discuss the importance of positioning strategies in global marketing.
2. Using relevant company-based examples/s of your choice, analysis the role of global market segments for international and/or global firms.
This course work requires special format, please check upload pictures. Each paragraph / statement / principle /section/(and so on) need a picture.
1. critically examine the global marketing context with and emphasis on global marketing management and the degree of internationalization.
2. Understand and apply global marketing research and practice to various markets.
3. Propose and justify integrated marketing plans/strategies/solutions workable within in given global corporate settings.
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