This document provide necessary information about my research to make you gain the most understanding about my research.
– Only Red text is requested to be produced.
– · Black text are the brief and additional about this research to make you understand what my research is about.
– The conceptual framework of this research adopted from combination of two theoretical frameworks which are the following three:
1. TAM3: Technology Acceptance Model 3 (Extending Technology Acceptance)
2. UTAUT: The unified theory of acceptance and use of technology
3. The framework from (Muk & Chung, 2015) – This paper is the most recent and the most related research to my topic where the study focus on SMS advertising and I adopted “social influence variable” to my study.
4. Sultan et al. (2009) is an older article which also related to my topic where they study is Factors Influencing Consumer Acceptance of Mobile Marketing: A Two-Country Study of Youth Markets. Journal of Interactive Marketing, 23(4), 308-320.
1. It is important that all journals / articles ranked in ABS Journal of Marketing ranking for your reference (I have already attached this file for you and it will be really useful later on to check the rank). I consider academic journals with at least 3 stars to be good rank. The the better and best rank would be 4 and 4*(most preferable).
2. However, it might be also acceptable to use academic journal articles that are not ranked in the ABS Ranking if that particular articles has some outstanding information that benefits to the literature review part. But journal with very low stars or no star should not be used more than 5%-7% of the whole literature.
3. Using synthesis technique is also very important. It is critical to show that certain ideas or concept are agree by more than 1 researchers and synthesis will raise the quality of dissertation to be stronger and also be very critical.
4. I also have some more articles that are less related that I can provide, please let me know if you need them or have any questions.