Select an event that you are familiar with that has been held within the last 5 years (e.g. a sports event, business event, cultural festival or any other event).
Provide brief background information about the event by describing it in terms of its characteristics, such as:
◾History (e.g. new event, yearly event, etc.)
◾Event organisers and other stakeholders (e.g. sponsors, local businesses, government, locals, etc.)
Critically evaluate the event in terms of:
◾Its potential impacts (e.g. social, cultural, economic, environmental, political)
◾Its human resource management practices (e.g. motivating volunteers, training and professional development, etc.)
◾The fit between the main two sponsors and the event
Provide recommendations on how the event can be improved in future based on your evaluation. Justify your recommendations.
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