You are asked to prepare a digital-marketing plan use social media(SMM) for a company Kadri Pharmacy Limited. The plan needs to provide:
1. A macro environment analysis including PEST
2. A micro environment analysis and SWOT
3. Clearly defined marketing objectives.
4. Defined target audiences and a positioning strategy
5. A clearly identified Internet value proposition for identified audiences
6. Clearly defined digital marketing mix and relationship management tactics
7. An illustration of how offline and online strategies will be integrated
8. An implementation plan including evaluation and control mechanisms
9. An indication of where revenue/benefits will be achieved and where costs incurred
10. On page optimization-produce a keyword list, for use with site optimization and search engine optimization.
11. Off page optimization-recommend links to and from the clients’ website.
12. Content Scheduling
1. A macro environment analysis including PEST
2. A micro environment analysis and SWOT
3. Clearly defined marketing objectives.
4. Defined target audiences and a positioning strategy
5. A clearly identified Internet value proposition for identified audiences
6. Clearly defined digital marketing mix and relationship management tactics
7. An illustration of how offline and online strategies will be integrated
8. An implementation plan including evaluation and control mechanisms
9. An indication of where revenue/benefits will be achieved and where costs incurred
10. On page optimization-produce a keyword list, for use with site optimization and search engine optimization.
11. Off page optimization-recommend links to and from the clients’ website.
12. Content Scheduling
The question first appeared on Write My Essay
