Choose a company and analyze its digital marketing approach and strategy and make recommendations for improvement. You need to research the company to learn more about its digital marketing activities, and then apply the digital marketing concepts you learn in class. You will also be required to present your findings in a presentation format (tradeshow or YouTube video).
Choose a company that offers at least one product or service which can be researched and reviewed. The recommendation is to either choose a local organization whose products or services are easily accessible, or a well-known company that has lots of information available. If this organization offers multiple products or services, you are to choose one main product or service to focus your project on.
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