THIS IS AN ASSIGNMENT I HAD GIVEN IN BEFORE AND I RECEIVED 0% FOR IT BECAUSE THE WRITER DIDNT
FOLLOW THE INSTRUCTIONS IN THE PAPER DETAILS.
These are the comments i received from my teacher about the failed assignment:
it Jim and Jays or Fries n burger? I get that it is a food destination for commuters through Heathrow. However
your food offering seems very wide.
don’t explain the logo, name. symbols etc.?
isn’t really what was required. Your work seems to explain branding more so than explore the creation of
your new brand. I can not pass it in its current form. The location shouldn’t be Heathrow but rather in central London, easy
access. Please come and chat to me about a resubmission”
These are the Paper Details again:
Description of Assignment:
You are required to create a new ‘café/restaurant’ brand for the fastfood
lunchtime market. Your brands product offering
should be aimed towards Central London working professionals. You will be expected to create a name, logo and tagline.
Write a, big idea, snapshot and proposition (who – eats there? where – is it located? what – type of food is available? when
– is it open?) and demonstrate how the brand will be applied. To showcase your work you will need to create a nontechnical
Brand Guide (maximum 4 pages of typed A4 minimum font size 11) suitable for use in new employee induction
1. Create a Brand Identify from scratch: Explain the thought process behind the name (story behind the name) and the use
of colour, fonts, primary and secondary devices etc. (BBL1, BBL4 and BBL5)
2. DESCRIBE YOUR BRAND IN WORDS: Identify the language you plan to use to persuade customers to buy your
product/service by creating a ‘tagline’, writing a ‘snapshot’ overview and ‘proposition’ summary; how will the brand connect
with customers (BBL2 and BBL3)
3. Apply the Brand in context: Demonstrate how the brand will appear via a selection of touchpoints i.e. create your own
packaging, signage, merchandise etc. CLEARLY surmise what stakeholder groups these touchpoints target, what
differentiates them (BBL6 and BBL7)
I will attach the grading criteria, so PLEASE LOOK AT THAT
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