The memo should answer the Discussion Assignment question. In addition, they should apply concepts from the Reading “Are you paying too much for that acquisition?” and the “M&A” Slides. PLEASE NO DEFINITION. INTEGRATE CONCEPTS, DO NOT LIST THEM OR USE CONJECTURES. MORE PERSONAL IDEAS AND OPINIONS. Your answer should be logical and supported by facts from the case or facts you research on your own. Do not present a summary of the case, but instead offer a well-supported evaluation using case information and incorporating concepts from the readings. Remember to cite any work that is not your own. *Case reading: Newell Company: The Rubbermaid Opportunity *Discussion assignment: Does Rubbermaid offer a strategic fit for Newell? If so, how? If not, why not? Why is strategic fit important for Newell?
*Please focus on these points to write the memo: 1. why Newell’s acquisition of Rubbermaid failed? Pros: Same distribution channel; Has acquisition experience; Similarities are high –> cost-cutting opportunities; Eliminate competitors in same markets. Cons: Too big; Overpay with 40% premium; Not a “strategic Fit” – Newell focus on existing products with long product life cycles, while Rubbermaid continuous product innovation –> cannot enforce Newellization Babies & children not Newell’s competencies
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