Consumer Behavior custom essay

Given all of marketing messages with which everyone is confronted with, think of three messages (3 messages per profile) that target this profiles:


  • A Hispanic 32 year old single mother, 45,000 annual income
  • A Caucasian 50 year-old male, 85,000 annual income


The messages have to be distasteful or even unethical for each of the profiles.


Think about the influences on consumer behavior to provide a thoughtful answer to these questions:


  • Did you always find them distasteful? If not, why do you think your response has changed?
  • Do you think greater regulation is necessary to direct and monitor such ethical concerns? Why or why not?