to build your marketing plan, this assignment focuses on IMC and customer Continuing satisfaction for your product and service.
Write a four to five (4-5) page paper in which you:
- Discuss the company’s advertising strategy and how it aligns with its marketing goals.
- Determine how the effectiveness of the advertising will be measured.
- Explain the different promotional strategies that may be used in addition to advertising.
- Determine the best marketing research approach to measure customer satisfaction with your company’s product/service.
- Decide how gaps in customer expectations and experiences will be addressed
- Support your marketing plan with at least two (2) reference sources that discuss the nature of the assignment.