Advertisement for a consumer product custom essay

Locate a print advertisement for a consumer product that is not nationally recognized.

Write a three to four (3-4) page paper in which you:

  1. Briefly (one [1] paragraph) describe the chosen advertisement, and explain where you located it.
  2. Analyze the underlying assumptions that the authors of the ad seem to make about the consumers that this advertisement targets. Determine how the ad is using these perceived assumptions to evoke a consumer response.
  3. Determine at least one (1) consumer group that the ad excludes, and provide a rationale for why the ad would not appeal to the group(s) that you have identified.
  4. Evaluate this advertisement and its relationship with cultural values (i.e.: determine if the ad is designed to emphasize a set of values or if it is designed to change a cultural value in society).
  5. Use at least three (3) quality academic resources in this assignment. Note: Wikipedia and other Websites do not qualify as academic resources.

Company’s advertising strategy custom essay

to build your marketing plan, this assignment focuses on IMC and customer Continuing satisfaction for your product and service.

Write a four to five (4-5) page paper in which you:

  1. Discuss the company’s advertising strategy and how it aligns with its marketing goals.
  2. Determine how the effectiveness of the advertising will be measured.
  3. Explain the different promotional strategies that may be used in addition to advertising.
  4. Determine the best marketing research approach to measure customer satisfaction with your company’s product/service.
  5. Decide how gaps in customer expectations and experiences will be addressed
  6. Support your marketing plan with at least two (2) reference sources that discuss the nature of the assignment.

televised newscasts of national news custom essay

write a short essay of two or three double-spaced pages after you have watched two televised newscasts of national news on the same day. One newscast is to come from a cable or satellite news network (examples being CNN, Headline, Fox News, CNBC, and MSNBC) and the other from one of the broadcast networks (examples being CBS, NBC, ABC, or Fox Network).

Please be sure to select national newscasts rather than your local city or regional newscasts.

You have your choice of which cable/satellite source and which broadcast source you choose. The half-hour newscasts are best for this exercise.

While watching, keep notes of the top three stories and the amount of time devoted to each of the three stories.

With your notes in hand, write your comparison of the two newscasts based on these four factors:

the top three news stories covered – whether they match or differ in the two newscasts;
the amount of air time given to each of those three stories;
any difference in the slant of the presentations of the three stories; and
anything you heard that affected the credibility of the people delivering the reports.
To conclude, how would you account for the similarities between the two newscasts in both selection and content of the stories?