A small business that I visit often is Ulta. Ulta is a beauty store that carries different brands of makeup, menâs and womenâs fragrance, skincare, bath & body, haircare tools, and a salon. The reason why I chose Ulta is because it is somewhere I go often to get my beauty products. I love that it has almost everything I need all in one store so I just need to make one trip. I have been going to Ulta for about almost two years now I completely love it.
As an entrepreneur the business that I would create to compete with Ulta would be a cosmetic store. As a citizen the American dream is to own your own business. In order to be successful of that business one needs to love what they are about to do, write out a business plan that will help you map out how to start and run the business successfully, and take inconsideration many more factors that take in place. The cosmetic store that I would create would offer different brands of makeup including the store brand as well, makeup testers, free beauty classes, and fragrances. I would make sure that my store is located in a populated area that way it is easy for customer to notice. I would make sure that my location is a block or two away from Ulta that way there is more competition and customers might want to look into the ânewâ makeup store that just opened up. Woman love make up and fragrances so if there is any business that is selling it and has good quality products then chances are that customers will be coming back. Not only that but they will also tell their friends and family about the great products they found and love at the new business. Also my store would be clean and easy to walk around the store. When a store is dirty and does not look like it has been maintained then that will look bad and customers might not feel like our products are sanitized or even good for them. Appearance is important so it is always good to keep up with cleaning and sanitization of the store.
I would also make sure that the staff I hire for management, supervisors, and team leaders have expertise knowledge of what we sell, most importantly makeup. I would make sure that the other staff getting hired as a good knowledge of makeup as well and my team and I would train to become more knowledgeable. The business main focus will be the makeup that we sell. We would have employees do free makeup sessions and help out woman on how to do their makeup with different colors and shades. Advice them on the makeup that they should use and what best goes with their skin complexion. Another important thing I would make sure is that my staff is always giving exceptional customer service. If customers do not feel like they are not getting help choosing what looks better on them, or lack of attention, lack of respect than I will lose my customers. I will make sure that everyone I hire has a bubbly personality, outgoing, helpful, thoughtful, and willing to learn.
Why I think my new business would compete with Ulta is because we would have friendly staff. At Ulta some of their staff is not friendly. If I ask them a question they just show me what I am looking for and then just leave. This makes it seem like they hate their job, or are annoyed of customers asking for help. Recently I have had better service and had an employee actually help me search for a certain product and let me test it out. Another way that my business would be a competition to Ulta is by selling our store brand makeup at an affordable price, as well as our other makeup brands. Our store would be neat and clean. My staff would greet and acknowledge every customer that walks in the store. They would walk up to customers and ask them if they needed any help looking for a specific product. I noticed that at Ulta the employees do not do this. I am not sure if it is just the store that I go to but whenever I walk in I never see or hear an employee greet me or ask me if I need help. Usually customers have to go in search for an employee to help them which gets annoying. There customer service is a 6 out of 10. I think Ulta can definitely work on th