1. Critically assess the current issues facing hospitality, travel and tourism organizations
3 Interpret the interactions between a business and its environment
4. Assess the economic, environmental, social and political factors influencing global hospitality, travel and tourism growth
Method
Choose a sector of the hospitality, travel and tourism industry on which to base this assignment.
Scenario
You are a senior consultant working for SHAP Hospitality, Travel and Tourism Consulting and you have been hired by an investment banking company to appraise the worth of their investing in a given sector of the hospitality, travel and tourism industry.
Senior managers at the investment banking company feel they need an independent study of the sector.
Tasks
Your role in the project is to undertake the following tasks:
1. Produce a PEST analysis for the sector.
2. Based on your research:
a. produce an analysis of the sector’s position within the United kingdom –
b. evaluate the sector’s competitive situation and identify market opportunities for growth and development –
3. Discuss the implications of your findings for managers and make recommendations for future practice.
